WhitCo is introducing a new nationwide service initiative – Custom Care – to strengthen support for its exclusive UK brand portfolio, including DEBAG™ baking ovens and LightFry™ commercial air fryers.
Developed specifically for distributors, caterers and bakery operators, this enhanced service model is designed to deliver consistent, high-quality technical support across the UK and Northern Ireland.
To enable this, WhitCo is partnering with leading service specialists Crystaltech and Ambiserve Refrigeration. This partnership provides a comprehensive support framework that extends well beyond equipment repairs, including site surveys, installation, staff training, preventative maintenance and long-term aftersales care. The focus is on safeguarding equipment performance, protecting investment value, and ensuring peak operation throughout the product lifecycle.
Spare parts logistics will be handled by trusted distribution partner Foodservice Equipment Spares (FES), managing the entire process from order to dispatch – both within warranty and beyond. Their commitment to efficient fulfilment and customer service strengthens the nationwide response infrastructure.
With this model in place, WhitCo Exclusive UK Brands benefit from seamless nationwide coverage, fast response times, and professional support from fully trained engineers. It’s a fully integrated, end-to-end service solution, underpinned by over 30 years of WhitCo’s experience in delivering customer-focused excellence.
The Custom Care initiative is supported by long-standing collaborators Darren Sandon (Crystaltech) and Dave Thorpe (Ambiserve), with Caren Harvey of FES now joining the partnership to oversee spare parts coordination.
As WhitCo CEO Vita Whitaker explains: “We’ve worked closely with Crystaltech and Ambiserve for many years, and we’re pleased to now welcome Caren Harvey to manage spares through FES. This partnership is more than a service network – it’s a shared commitment to delivering long-term performance and value. Engineers are trained. Spares are shipped on time. And customer service is always the priority – because that’s the promise we all stand by.”
Ends.
Date of issue: 3rd July 2025
For further press information, please contact:
SJ Middleton
E: sj@whitcoltd.com
T: 07977 184136