MEET THE TEAM | WhitCo
Dedicated minds, exceptional results.
Meet the people behind WhitCo—driving innovation, service, and success in the catering and hospitality industry. From tailored solutions to hands-on support, our passionate team is here to deliver excellence at every step.
Senior management team
Vita Whitaker
Owner / Director
Carmela Webb
Director
Tony Butler
Director
Isabella Anello-Jewry
Director
Ross Goddard
Director
Angela Hampton
Associate Director
David Fletcher
Associate Director
Peter Mayne
Manager
Marek Jeziak
Manager
Rafik Alami
Manager
Sales team
Vita Whitaker
Hospitality, Leisure & Retail
Carmela Webb
Light Equipment, Tableware & Furniture
Tony Butler
MOJ, MOD, Builder Lead Contracts
Isabella Anello-Jewry
Hospitals & Care Homes
Angela Hampton
National Sales & Key Accounts
Technical team
Ross Goddard
Director
Project Management, Installation & Aftersales
David Fletcher
Associate Director
National Key Accounts
Marek Jeziak
Manager
Project Management & Logistics
Kim Stratford
Coordinator
Aftersales Service
Vijesh Vijayan
Engineer
Preventative Maintenance
Rob Ison
Engineer
Preventative Maintenance
Our mission is to deliver high-quality, efficient, flexible, and reliable equipment solutions across all market sectors. We support chefs and bakers working in kitchens, restaurants, and bakeries to produce food of the highest quality in a modern, comfortable environment.
Sales admin & design team
Peter Mayne
Design & Estimating
Afroditi Hughes
Design & Estimating
Jordan Hindley-Smith
Administrator
Customer Experience Centre
Donna Gibbs
Coordinator
Sales & Contracts
Jo Bailey
Coordinator
Sales & Contracts
Lucia Whitaker
Interior Design & Styling
Accounts & finance team
Rafik Alami
Finance Manager
Financial Controller, Accounts & HR
Karen Garner
Accounts Administrator
Sales Ledger Control
Daryll Swainson
Support Services
Purchase Ledger Control
Project Leadership & Management • Design & Build • M&E • Equipment Installation • Commissioning • Fully Trained & Qualified • Kitchen Cleaning • Asset Management • Refurbishment • Customer Service • Aftersales
Inside WhitCo Service: Where expertise meets care
Welcome to WhitCo Service—where professionalism, care, and compliance meet friendly, efficient service. Find out why our clients stay satisfied, how we manage major commercial kitchen contracts, and what we do to reduce equipment breakdowns. To learn more about our full range of products and services, get in touch with Kim, Jo, or Donna at service@whitcoltd.com.